A Data Mining methodology for cross-sales
نویسندگان
چکیده
منابع مشابه
A Data Mining methodology for cross-sales
In this paper we discuss the use of Data Mining to provide a solution to the problem of cross-sales. We define and analyse the cross-sales problem and develop a hybrid methodology to solve it, using characteristic rule discovery and deviation detection. Deviation detection is used as a measure of interest to filter out the less interesting characteristic roles and only retain the best character...
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ژورنال
عنوان ژورنال: Knowledge-Based Systems
سال: 1998
ISSN: 0950-7051
DOI: 10.1016/s0950-7051(98)00035-5